A variety of definitions of advertising exist but the best I’ve found yet to cover what advertising is can be summed up in the following two statements: Advertising: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Defined as “the nonpersonal communication of information through various media, paid for by the advertiser and is usually convincing in nature about the need to buy services and products” – the advertisers of course. Advertising your company’s services and products to your targeted audience is essential to maintain a long lasting and prosperous relationship. If you’re not continually winning your customers over then the competition will. Tips for Choosing an Advertising Agency 1) The popularity and reputation of the advertising agency 2) The charges/ work ration of the advertising agency 3) The working efficiency of the advertising agency The longevity and overall success of your business can be obtained by the help of a good advertising agency saving you precious time and huge amounts of money should you not know what you are doing. The Latest Types Of Advertising Known as digital advertising, pay per click advertising or internet advertising marketing, the benefits are huge. With an online advertising campaign, you have the immediate benefit of testing of your campaign rather than waiting till it’s over with traditional media. An online advertising agency can help you plan, design and implement internet advertising of your services and products to take the confusion out of the web if online advertising is new to you. Many advertising careers are there and exist for years. With the advent of the net, of course, a new stream of advertising career has been opened up for those desiring to work from their computer rather than the traditional face to face approach. Myself, I recommend a combination of both online and offline for total success of your business. With an online advertising campaign, you have the immediate benefit of testing of your campaign rather than waiting till it’s over with traditional media. Through text advertisement programs like Google AdWords, for example, you can have a campaign up and running within minutes to test how well various words will be clicked. You can then test this further to ensure the clients that are going to your site are the type of customers you want and not just “tire kickers” so to speak. Once your online advertisement campaign can draw the right clientele, you’ll be in a better position to launch an offline, more expensive traditional style advertising campaign. Advertising agencies spend all day long just doing advertising for various businesses. A successful advertising campaign will strongly depend on how the advertising agency has designed your advertisements; therefore I recommend hiring an ad agency with a certificate in compliance management through marketing intermediaries for agency credentials, assessment and advertising cost benchmarking services . Nowadays advertising on the internet has become an effective and very popular tool to promote and reach your target audience. Considering the cost savings of knowing ahead of time what the consumer response of one advertisement over the other is, will be essential information to a great ad campaign.