After receiving nearly 10,000 entries from all 50 American states and over 60 countries, the academy saw a need to recognise outstanding entries as official honourees alongside the nominees and winners. The decision was based on the high quality of the entries submitted. The official honouree category is a distinction only awarded to the top 15% of all submissions therefore this represents just 1 500 of the entries.

"This is a fantastic achievement which places Times Mobile among established and global mobile sites such as CNN Mobile, News Week, BBC Mobile and TIME," says Helen Dawson, Marketing Manager of The Times Online.

The winners were chosen by the International Academy of Digital Arts and Sciences (IADAS), a global organisation whose members include David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Internet inventor Vinton Cerf, Twitter co-founder Biz Stone, Virgin Group Chairman Richard Branson, and R/GA Chairman and CEO Bob Greenberg.

"This honour signifies an outstanding calibre of work. Congratulations to all of our official honouree selections," says David-Michel-Davies, Executive Director of IADAS.

The academy sees the Mobile Web as possibly being the next big and truly exciting avenue for content, services and commerce.

Websites and mobile sites were selected and recognised based on excellence in content, structure and navigation, visual design, functionality, interactivity and overall experience as well as interactive advertising.

Get breaking news, plus sports, business and entertainment updates and more at Times Mobile type http://m.thetimes.co.za into your phone’s web browser or SMS "Mobi" to 32321 to have the link sent to your phone for only R1; the content on the site is free to access -only standard network browsing charges apply.